Stories of culture. Films for good.
Directed by Good exists to honour heritage, champion craft and celebrate culture.
It’s our belief that a production company can do more.
CARE
People matter.
Whether in front of the camera, behind it, or watching the finished film, people are at the heart of every story. We believe the strongest films are built on trust, respect, and genuine human connection.
CRAFT
Years in the making.
Great craft takes time. We have deep respect for the skill, dedication and experience that people devote to what they do and bring those same standards to every film that we create.
PURPOSE
In service of others.
We believe that the success of a project should create value beyond the film itself. Through our Create With Care pledge, every project helps support UK charities, helping us to build a production company that does more.
Ben Seale
from the founder
I’m a filmmaker, director and founder of Directed by Good.
Over the past decade, I’ve built a career directing and producing high-end factual television for the UK’s major broadcasters, from documentaries and flagship series to major live events seen by audiences of millions.
Long before a career in the television industry, I was fortunate to live an incredibly diverse life that helped shape the way I see the world and work with others.
Music has been a lifelong passion of mine. Performing alongside the Hallé Youth Orchestra and the National Youth Brass Band of Switzerland gave me a deep appreciation for culture, creativity and the power of people working in harmony.
Beyond music, military service as an officer in the
Swiss Air Force taught me the importance of discipline, responsibility and calm decision-making under pressure.
Despite their differences, these experiences all led me to the same conclusion: People matter. Behind every organisation, tradition, achievement and story are the amazing people who make them possible.
That belief became the foundation for Directed by Good, where we place people at the heart of everything we do.